This was one of the projects I was deeply involved with and where I learned the most from. The limited team size enabled each member to adapt and expand above our comfort zones and fully leverage our creativity. With no precedent to follow, we're able to surprise and delight both our client and participants of the event with a refreshing yet meaningful and personal experience. The opportunity to partner with Conde Nast Japan also allowed us to gain insightful knowledge of media channels and ways to approach social media with events like Vogue's Fashion's Night Out.
It is extremely rewarding to hear feedbacks from client and participants describing how memories created at the Golden Scent Lab unveiled an exciting new side of American Express and the Gold Card. It is personal and exclusive, making special moments they shared with their loved ones more meaningful. The number of participants exceeded the original target number by 17% with 13 new card memberships throughout the course of 3 days.