ANGELA WANG DESIGN
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Future of British Airways

Idea
Create an engaging travel experience that showcases British Airway’s vision to setting new industry standards through innovative customer services.

Insight
A personal project with the goal to explore ways to connect different design disciplines and consolidate all channels together with a holistic business strategy. Working with industry leaders from visual communication, product design, lighting design to aviation color, materials, finish design (CMF) I was able to explore everything I’m passionate about and had a wonderful time conducting user interviews and making 3D prototypes. 

Mentors
Brand Strategy: James Chu
Cabin CMF: Cheryl Pelly (BMW Group DesignworksUSA)
Cabin Lighting: Dan Gottlieb & Penny Herscovitch (pAdLAb)

Future of British Airways

Showcasing British Airway’s vision to setting new industry standards through engaging travel experience and innovative customer services.

Overview
A personal project with the goal to explore ways to connect different design disciplines and consolidate all channels together with a holistic business strategy. Working with industry leaders from visual communication, product design, lighting design to aviation color, materials, finish design (CMF) I was able to explore everything I’m passionate about and had a wonderful time conducting user interviews and making 3D prototypes. 

Mentors
Brand Strategy: James Chu
Cabin CMF: Cheryl Pelly (BMW Group DesignworksUSA)
Cabin Lighting: Dan Gottlieb & Penny Herscovitch (pAdLAb)