ANGELA WANG DESIGN
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Nike Just Do It

Insight
In many ways women in Japan already embody some of the core thinking and attitude behind JDI (Just Do It), but culturally its not encouraged for women to show themselves as competitive and athletic.

Idea
Inspire female athletes* in Japan to express the spirit of JDI in their daily conversation ( text messages) by creating a collection of beautiful visual language packed with strength and confidence.

Role
Concept Development & Execution
Social Content Planning & Creation
Allocating illustration talent
Art Direction

Credits
Creative Director: Claudia Cristovo
Copy Lead: Shuhei Tsuji
Illustrator:  Tom Grunwald

Nike Just Do It  

In many ways women in Japan already embody some of the core thinking and attitude behind JDI (Just Do It), but culturally its not encouraged for women to show themselves as competitive and athletic. Our goal is to inspire female athletes* in Japan to express the spirit of JDI in their daily conversation ( text messages) by creating a collection of beautiful visual language packed with strength and confidence.

 

 

Role
Concept Development & Execution
Social Content Planning & Creation
Allocating illustration talent
Art Direction

 
 

Credits
Creative Director: Claudia Cristovo
Copy Lead: Shuhei Tsuji
Illustrator:  Tom Grunwald